As analyzed above that the key to success is to make the usage of Dexit tag more prevalent in the electronic payment system, reach a critical mass of users and participating merchants. The choice also depended from the target customer group. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization.
Market Potential Analysis of Dexit a marketing opportunity essay Marketing Opportunity Market potential analysis comprises evaluating the overall market size of the related product that the firm is planning to launch.
However besides what mentioned in this case, we also suggest that there are many Dexit could focus on in the future. Technological competence of the existing players and culture of innovation and development in the industry.
Wants to focus on their company image of being a quick and simple e-payment system for both consumers and merchants. We can implement the other promotional ads later on during the product life cycle.
On top of this we could go after a national level or provincial level depending on which section we go with.
Because there is no PIN required, anyone can steal the tag and use it with any machines. If the system proves to be a success in Toronto, it should be rolled out on a larger scale quickly. Later on we can charge the retailers a monthly rate. We can use the same numbers and get the same analysis from our market section.
In this strategy, a sales force should be hired to inform, persuade and influence the potential cooperation in the launch period. We point out in great detail which segments will be most lucrative for the company to enter.
This leads to either missing details or poor sentence structures. For street posters we might not get the numerous location but we compensate it for the high volume.
This decision can be broken down to either a nationally level or just be subjected to Ontario. This, in turn, means greater long-run returns for the firm. This niche contributes to perceived value. The next step is organizing the solution based on the requirement of the case.
Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. It is very important for the company to come up with the best pricing strategy that should consistent and reinforce with the other marketing mix strategies, and price will be influenced indirectly by strategic positioning.
At last, the implementation of new system demanded the new wave of marketing, and it was needed to make a solution about the preferable marketing strategy. With limited time for breaks, consumers want to make their purchases and move on with their day.
Initially we would not charge either the consumers or retailers because we want to create awareness of the product. This, in turn, means greater long-run returns for the firm. With the radio aspect we can appeal to a lot of consumer that would fall into the lifestyle segment.
Estimate the current stage in product life cycle and its implications for marketing decisions for the product. We would want to go for Ontario as the place of distribution because of the high number direct payments. Second, personnel selling have another important function of persuasion which could help distinguish attributes of Dixie from those of competitors, encourage customer to have a trial and evaluate the product and the service and build the long-term relationship.
Accepting the transaction of Dexit can be considered as a process of changing the consumption habits, so personnel selling could achieve an objective of fully explain all attributes of the product and service, and the benefits both to the merchant and customer.
But with the current form, Dexit is not able to replace debit card systems in some aspects such as Interact system and online payment systems.
Looking at the overall strategy we have to compare where the company is and which strategy would be in the best interest for us. Considering the more effective benefit of economy, we recommend the combined strategies of push and pull to promote Dexit.
In addition, Dixie should target on those customers who want a convenient and quick way of paying goods and services.Dexit is a new electronic payment system that designs for low-value transactions.
Based on Radio Frequency Identification (RFID) technology, customers can use a small electronic tag to pay for goods and services without entering password on a specialized reader at the retail stores, which is obviously faster than any other payment methods, such as cash, debit cards and credit cards.4/5(2).
Identify Marketing Opportunities Essay example; Identify Marketing Opportunities Essay example. Words Jun 10th, 9 Pages.
Marketing Report May Claire Della Marta Identify Marketing OpportunitiesTable of Contents Introduction Background SWOT Analysis Strengths Weaknesses Opportunities Threats.
Marketing Analysis of Dexit Inc. Print Reference this. Published: 3rd October, Last Edited: 2nd October, Disclaimer: This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.
Dexit has opportunity to establish itself in the largest market for digital transactions.
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